Event Management

Event management is the application of the management practice of project management to the creation and development of festivals and events.
Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the tecnical aspects before actually executing the modalities of the proposed event.
The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Every industry, charity, society and groupwill hold events of some type/size in order to market themselves, build business relationships, raise money or celebrate.

http://en.wikipedia.org/wiki/Event_management